About Us

Enjoy Quality Family Time

Get away from the hustle and bustle of everyday life and relax with your family and friends.

Witness the Holiday Spirit

Embrace the spirit of the holidays and community that is always present throughout the year.

Explore Group Activities

Experience activities for groups of all ages, both big and small, no matter when you visit.

Learn Santa's History

Visit the Santa Claus Museum & Village to learn more about the magical town and its holiday traditions.

Who We Are

The Spencer County Visitors Bureau is a full-service Visitors Bureau offering brochures, festival and event information, and area maps. Our friendly travel consultants can also help with reservation assistance, regional information, and resource information. For groups, small meetings, family reunions, and more, the bureau offers customized itinerary planning, possible FAM tours, event coordination, step-on guides, and group packaging.

Julie Schnell

Office Manager

(812) 937-4199

Melissa Arnold

Executive Director

(812) 937-4199

Alexandra Brooks

Marketing Coordinator

(812) 937-4199

"I make it a point to visit Santa Claus from Chicago a few times a year. It's an easy drive and a nice weekend getaway, especially in the summer and fall when there are so many fun things to do!"

- Jessica

"We just visited Santa Claus, IN last weekend . . . had a great time! Even saw Santa!"

- Sharon via Facebook

"I believe travelers of all ages would enjoy visiting Spencer County, Indiana. Even if you are not into Christmas or theme parks, you may enjoy visiting Abraham Lincoln’s Indiana Boyhood Home or the Saint Meinrad Archabbey, both just minutes away from Santa Claus."

- Backroad Planet

Tourism Partners

Spencer County Visitors Bureau partners with businesses throughout the county to promote all of the attractions, accommodations, and dining options. Using consumer research and strategic marketing, we work together to develop an integrated promotion and communication plan that allows for these successful partnerships. Working together and leveraging resources allows all tourism partners to reach a larger potential audience. The four tourism partner logos featured in this area rotate regularly.

Tourism Resources

The Spencer County Tourism Commission was established in 1994 to help make the area a leading year-round overnight destination for families, and oversee the expenditures of proceeds collected by the county’s innkeeper’s tax.

Spencer County attracted more than 1 million unique visitors in the 2011 summer season. Tourism spending is an estimated $72 million in total sales, supporting 3,750 jobs and generating about $50 million in personal income.

-According to 2011 Economic Impact Research

In 2015, a non-profit organization, America’s Christmas Hometown, was formed to coordinate the Santa Claus Christmas Celebration. This marketing campaign promotes the area and the special time of year to families within the Indianapolis and Louisville markets, among others.